Choose your Charm experience

Two ways to make the commitment. Which path calls to you?

CHARM

The commitment you make to yourself.

$888

Everything that comes with Charm.

CHARM PRIVATE

The commitment we hold with you.

$4,444

APPLY FOR CHARM PRIVATE Twelve places per quarter.

Charm in mother of pearl, Original

    CHARM

    The commitment you make to yourself.

    $888

    You choose what you are letting go of, who you are becoming, and you commit to it for 30, 60 or 90 days. The Charm is the mark of that choice, cut from a single piece of mother of pearl or black onyx and set in titanium and 18k gold.

    You are reserving Mother of Pearl Original

    MOTHER OF PEARL
    BLACK ONYX
    COMMITMENT LENGTH
    Shipping Q3 2026 · Blessed in Bali
    FIRST 500

    Signed Founder card, private Founder invitations, and a voice in shaping what Charm becomes. For those who were here at the beginning.

    What is included

    • THE CHARM

      Mother of pearl or black onyx, set in titanium and 18k gold, on a 55cm rope chain.

    • THE COMMITMENT RITUAL

      Choose what you are letting go of, who you are becoming, and commit for 30, 60 or 90 days.

    • YOUR BECOMING JOURNEY

      Charm reflects how you are showing up against the commitment you made.

    • 30, 60 AND 90 BECOMING PORTRAITS

      See what Charm notices and how your patterns move over time.

    • THE CHARM NETWORK

      Twelve months inside our private community.

    • THE PROTECTIVE THREAD

      Blessed in Bali and worn as a protector of the commitment you made.

    SHIPPING Q3 2026

    Free worldwide.

    NATURAL AND PREMIUM

    Responsibly sourced materials.

    SECURE RESERVATION

    Encrypted and protected.

    14-DAY PEACE OF MIND

    Love it or return it.


    The Commitment Ritual

    The Commitment Ritual

    Before the Charm is worn, one thing is decided. What you are letting go of, who you are becoming, and how long you are giving it. Thirty days, sixty, or ninety. The ritual is short and it is not decoration. It is the reason the object means anything at all, and it is the line you come back to on the days you would rather not.

    Your Becoming Journey

    Your Becoming Journey

    Charm notices how you are actually showing up against the commitment you made, not how you meant to. At thirty, sixty and ninety days it gives you a portrait of that, in plain words. No score, no streak, no shame. Just an honest read of the person you have been building, and what has moved.

    Crafted to the last millimeter

    Crafted to the last millimeter

    The face is 32mm, cut from a single piece of mother of pearl or black onyx, so the grain is never the same twice. The bezel and bail are titanium finished in 18k gold, hand set. Depth 8.4mm. Worn weight 21g. Every Charm is blessed in Bali before it is sent, and each one carries the mark of the hand that finished it.


    Specifications

    • FACE

      Mother of pearl or black onyx, 32mm, cut from a single piece

    • BEZEL AND BAIL

      Titanium finished in 18k gold

    • CHAIN

      Rope, 55cm, 2.1mm

    • DEPTH

      8.4mm

    • WORN WEIGHT

      21g

    • PATTERNS

      Original, Ankh, Seed of Life, Metatron's Cube


    Charm Private

    CHARM PRIVATE

    The commitment we hold with you.

    $4,444

    A private experience for those ready to go deeper. Everything in Charm, held with human accountability from the first day to the ninetieth.

    Application only. Twelve places per quarter.

    APPLY FOR CHARM PRIVATE Every application is read personally.

    Everything in Charm, plus

    • PRIVATE COMMITMENT SESSION

      A 90-day one to one commitment experience, personally guided.

    • 30, 60 AND 90 REVIEWS

      Three private sessions to interpret what Charm is noticing.

    • PERSONAL GUIDANCE

      Human accountability throughout your 90-day commitment.

    • PRIVATE FOUNDER ACCESS

      Priority access to future experiences and gatherings.

    • BESPOKE BLESSING

      A personalized blessing ceremony for your Charm.


    The application process

    • 01 APPLY

      Tell us about your commitment and what you are ready to call in.

    • 02 REVIEW

      We read every application ourselves, with care and intention.

    • 03 INVITATION

      If it is aligned, you receive a private invitation to begin.

    • 04 BEGIN

      Your 90-day private commitment experience begins.

    Places are limited to twelve per quarter so every commitment receives our full attention.


    Whatever path you choose, your journey includes

    • THE COMMITMENT RITUAL

      Choose what you are letting go of, who you are becoming, and commit for 30, 60 or 90 days.

    • YOUR BECOMING JOURNEY

      Charm reflects how you are showing up against the commitment you made.

    • THE CHARM NETWORK

      Twelve months inside our private community.

    • THE PROTECTIVE THREAD

      A signature thread blessed in Bali and worn as a protector of the commitment you made.

    Charm Private is for those who know transformation is a commitment, not something you do alone.

    JORDAN OAKLEY-NEWELL

    Founder, Charm

    Every Charm is blessed in Bali and crafted with intention.

    Our guarantee

    If you do not feel a meaningful shift in how you see yourself by the end of 30 days, we will extend your membership for 3 months, with our compliments.


    Questions people ask

    WHAT HAPPENS AFTER THE 30 DAYS?

    You choose again. Keep the same commitment, extend it to 60 or 90 days, or set a new one. The Charm stays yours either way.

    WHAT IF I DO NOT FEEL A SHIFT?

    Tell us at the end of 30 days and we extend your membership for 3 months, with our compliments.

    WHEN DOES IT SHIP?

    Shipping begins Q3 2026. Reserving now holds your place in the First 500 and your choice of stone and pattern.

    WHAT IS THE DIFFERENCE BETWEEN CHARM AND CHARM PRIVATE?

    Charm is the commitment you make to yourself. Charm Private adds private sessions, human accountability and a bespoke blessing, and it is limited to twelve places a quarter.

    SHIPPING AND RETURNS

    Shipping begins Q3 2026, free worldwide. Fourteen days to return it if it is not for you.

    Charm in mother of pearl, Original
    CHARM

    $888